Global Digital Analytics & Insights Specialist

Responsibility :

• Define the global tracking strategy of Ecommerce Website and Mobile app, producing tracking plan, specs and checklists for local teams
• Follow-up closely the integration and train local teams on best practices in tracking project management (how to work with product and dev teams)
• Provide extensive support on key tracking projects (server-side tracking, GA4 migration, testing automation)
• Provide support to local dev teams during implementation phase
• Ensure the analytics tools are well set-up (property and view levels for GA) and adapted for local teams usage
• Identify key insights from local analysis to diffuse best practices or feedback to improve conversion
• Share best practices in CRO project management (how to work with product and UX teams)
• Help countries define core KPIs to focus on and build the best reporting templates
• Help countries build the best dashboards, focusing on core KPIs

Requirements :

• Min. 3/5 years of experience in Digital Analytics in complex realities
• Extensive knowledge of Digital Analysis tools, such as Google Analytics (GA4), Content Square, Google Tag Manager
• Web & Mobile app tracking expertise (writing, testing and project management) and especially in advanced analytics topics (server-side tracking, GA4 migration, testing automation tool such as Observe Point/Seenaptic)
• Familiarity with Data Analysis, CRO and A / B Testing methodologies
• Team spirit and problem solving mindset

Experience : 2 - 5 ans